WILD ROOTS

Cherese has been a natural hair stylist and loctician for over 20 years. She wanted a consistent brand image to retain the loyalty of her current clientele. The handwritten logotype pairs well with the services she provides, as she works with her hands. She also wanted to incorporate the West African symbol, Dwennimmen (ram’s horns), as a secondary element for sentimental reasons. It is the symbol of humility together with strength. Small signage was needed for her office space as well as a lanyard for her keycard to enter that space.